We Helped AetherPlay Launch Its AI Game Engine in Global Markets, Driving 20K+ Overseas Signups through Creator-Led Campaigns

AetherPlay is a next-gen AI gaming infrastructure company, offering a “Sketch to Game” engine that helps indie developers create immersive 3D levels without any coding. As a brand-new product entering the Western market, AetherPlay partnered with EXPANSIO to run a full-stack global go-to-market launch—activating gaming creators, gaming media, and UGC loops across TikTok, Instagram, and YouTube. The result: 20K+ new signups, 30K+ community participants, and a 190% increase in UGC content creation volume.

AetherPlay is a next-gen AI gaming infrastructure company, offering a “Sketch to Game” engine that helps indie developers create immersive 3D levels without any coding. As a brand-new product entering the Western market, AetherPlay partnered with EXPANSIO to run a full-stack global go-to-market launch—activating gaming creators, gaming media, and UGC loops across TikTok, Instagram, and YouTube. The result: 20K+ new signups, 30K+ community participants, and a 190% increase in UGC content creation volume.

AetherPlay is a next-gen AI gaming infrastructure company, offering a “Sketch to Game” engine that helps indie developers create immersive 3D levels without any coding. As a brand-new product entering the Western market, AetherPlay partnered with EXPANSIO to run a full-stack global go-to-market launch—activating gaming creators, gaming media, and UGC loops across TikTok, Instagram, and YouTube. The result: 20K+ new signups, 30K+ community participants, and a 190% increase in UGC content creation volume.

year

2024

Client

AetherPlay (Brand name anonymized under NDA)

timeline

6 months

year

2024

Client

AetherPlay (Brand name anonymized under NDA)

timeline

6 months

year

2024

Client

AetherPlay (Brand name anonymized under NDA)

timeline

6 months

The Challenges

Zero Awareness in Western Gaming Community

As a new entrant from Asia, the product had no visibility among indie devs or creators in North America and Europe.

Lack of Narrative to Drive Creator Buy-In

The “AI Sketch to Level” concept needed storytelling and content testing to gain traction and lower adoption barriers.

No Owned Media or Creator Pipeline

There were no brand-native social accounts or trusted KOLs to lead seeding and education.

The Challenges

Zero Awareness in Western Gaming Community

As a new entrant from Asia, the product had no visibility among indie devs or creators in North America and Europe.

Lack of Narrative to Drive Creator Buy-In

The “AI Sketch to Level” concept needed storytelling and content testing to gain traction and lower adoption barriers.

No Owned Media or Creator Pipeline

There were no brand-native social accounts or trusted KOLs to lead seeding and education.

The Challenges

Zero Awareness in Western Gaming Community

As a new entrant from Asia, the product had no visibility among indie devs or creators in North America and Europe.

Lack of Narrative to Drive Creator Buy-In

The “AI Sketch to Level” concept needed storytelling and content testing to gain traction and lower adoption barriers.

No Owned Media or Creator Pipeline

There were no brand-native social accounts or trusted KOLs to lead seeding and education.

The Solutions

  • Built a Global Creator Activation Funnel

Collaborated with 20+ mid-sized gaming creators across TikTok, Instagram, and YouTube to launch the “First Sketch Challenge,” seeding the product through hands-on play.


  • Secured Tier-1 Gaming Media Coverage

Delivered 10+ features and reviewed articles in top-tier publications like PC Gamer, Eurogamer, and IGN, establishing early credibility and product authority.


  • Targeted UGC Activation for Unity Developer Base

Designed a content funnel targeting Unity dev communities, fueling organic trials and social buzz within relevant forums and Discord groups.


  • Created Full Social Account Stack from 0 to 1

Launched official content accounts across platforms to manage content recycling, community feedback, and feature release narratives.


The Result

20K+

Overseas User Signups

30K+

cross-platform

+190%

UGC Content Creation

Other

impacts

 we made

Other

impacts

 we made

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