We Helped ECOVACS Build a Global Seeding Playbook to Reach 4M+ Users and Drive a 25% GMV Increase through Full-Funnel Social Activation

ECOVACS is a global leader in robotic home cleaning solutions. As the brand continued expanding into international markets, it partnered with EXPANSIO to accelerate awareness, strengthen social search visibility, and drive omnichannel sales lift. Through a strategic blend of influencer-driven seeding, user-generated content expansion, and platform-native content optimization, ECOVACS achieved 4M+ cross-platform impressions and a 25% GMV increase in key overseas regions.

ECOVACS is a global leader in robotic home cleaning solutions. As the brand continued expanding into international markets, it partnered with EXPANSIO to accelerate awareness, strengthen social search visibility, and drive omnichannel sales lift. Through a strategic blend of influencer-driven seeding, user-generated content expansion, and platform-native content optimization, ECOVACS achieved 4M+ cross-platform impressions and a 25% GMV increase in key overseas regions.

ECOVACS is a global leader in robotic home cleaning solutions. As the brand continued expanding into international markets, it partnered with EXPANSIO to accelerate awareness, strengthen social search visibility, and drive omnichannel sales lift. Through a strategic blend of influencer-driven seeding, user-generated content expansion, and platform-native content optimization, ECOVACS achieved 4M+ cross-platform impressions and a 25% GMV increase in key overseas regions.

year

2024

Client

ECOVACS

timeline

5 months

year

2024

Client

ECOVACS

timeline

5 months

year

2024

Client

ECOVACS

timeline

5 months

The Challenges

Low Share-of-Voice in Lifestyle Content Ecosystems

Despite a strong product reputation, the brand lacked localized lifestyle-driven seeding across Gen Z and millennial audiences.

Weak Social SEO and Category Discoverability

Brand keywords had low global search ranking across platforms like RedNote and TikTok, limiting organic discovery.

Limited UGC and Credibility Loops

User content volume was insufficient to build sustained trust or support conversion at scale.

The Challenges

Low Share-of-Voice in Lifestyle Content Ecosystems

Despite a strong product reputation, the brand lacked localized lifestyle-driven seeding across Gen Z and millennial audiences.

Weak Social SEO and Category Discoverability

Brand keywords had low global search ranking across platforms like RedNote and TikTok, limiting organic discovery.

Limited UGC and Credibility Loops

User content volume was insufficient to build sustained trust or support conversion at scale.

The Challenges

Low Share-of-Voice in Lifestyle Content Ecosystems

Despite a strong product reputation, the brand lacked localized lifestyle-driven seeding across Gen Z and millennial audiences.

Weak Social SEO and Category Discoverability

Brand keywords had low global search ranking across platforms like RedNote and TikTok, limiting organic discovery.

Limited UGC and Credibility Loops

User content volume was insufficient to build sustained trust or support conversion at scale.

The Solutions

  • Activated Multi-Tier Influencer Seeding Campaign

Deployed over 120 creators across North American and European markets to generate authentic, scene-based content across home, tech, and cleaning verticals.


  • Boosted Category-Level Search Ranking with Precision Copy

Conducted keyword optimization and structured posting to raise ECOVACS’ branded search visibility across regional platforms.


  • Orchestrated Full-Funnel UGC and Testimonial Amplification

Encouraged buyer reviews, product testing content, and platform-native repost loops to create social proof at scale.


  • Combined Paid + Organic Media to Maximize ROI

Integrated paid placements with organic seeding to improve engagement efficiency and remarketing performance.


The Result

4M+

Campaign Views

+25%

GMV Boost

+40%

Engagement Lift

Other

impacts

 we made

Other

impacts

 we made

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