We Helped Dealmoon Launch a RedNote Matrix and Activate Gen Z Creators to Achieve 4.5M+ Brand Views and 90K App Downloads in 3 Months

Dealmoon is one of the most influential shopping recommendation platforms for Chinese communities in North America. Despite its established authority among older user segments, the brand aimed to reposition for a younger Gen Z audience and increase app adoption in competitive U.S. regions. EXPANSIO partnered with Dealmoon to architect a full-funnel influencer campaign and multi-account content system on RedNote, delivering over 4.5 million views and driving 90K+ app downloads in just 3 months.

Dealmoon is one of the most influential shopping recommendation platforms for Chinese communities in North America. Despite its established authority among older user segments, the brand aimed to reposition for a younger Gen Z audience and increase app adoption in competitive U.S. regions. EXPANSIO partnered with Dealmoon to architect a full-funnel influencer campaign and multi-account content system on RedNote, delivering over 4.5 million views and driving 90K+ app downloads in just 3 months.

Dealmoon is one of the most influential shopping recommendation platforms for Chinese communities in North America. Despite its established authority among older user segments, the brand aimed to reposition for a younger Gen Z audience and increase app adoption in competitive U.S. regions. EXPANSIO partnered with Dealmoon to architect a full-funnel influencer campaign and multi-account content system on RedNote, delivering over 4.5 million views and driving 90K+ app downloads in just 3 months.

year

2025

Client

Dealmoon

timeline

Ongoing

year

2025

Client

Dealmoon

timeline

Ongoing

year

2025

Client

Dealmoon

timeline

Ongoing

The Challenges

Aging User Base & Gen Z Engagement Gap

Dealmoon needed to expand its influence beyond its core Millennial audience to reach younger Gen Z consumers.

Weak Presence on RedNote Among Young Creators

 The brand had limited exposure on RedNote and lacked content resonance with Gen Z users.

Stagnant App Downloads & Low Organic Awareness

App growth had plateaued, and localized brand visibility among students and young professionals was limited.

The Challenges

Aging User Base & Gen Z Engagement Gap

Dealmoon needed to expand its influence beyond its core Millennial audience to reach younger Gen Z consumers.

Weak Presence on RedNote Among Young Creators

 The brand had limited exposure on RedNote and lacked content resonance with Gen Z users.

Stagnant App Downloads & Low Organic Awareness

App growth had plateaued, and localized brand visibility among students and young professionals was limited.

The Challenges

Aging User Base & Gen Z Engagement Gap

Dealmoon needed to expand its influence beyond its core Millennial audience to reach younger Gen Z consumers.

Weak Presence on RedNote Among Young Creators

 The brand had limited exposure on RedNote and lacked content resonance with Gen Z users.

Stagnant App Downloads & Low Organic Awareness

App growth had plateaued, and localized brand visibility among students and young professionals was limited.

The Solutions

  • Built a Strategic RedNote Account Matrix

We launched 1 main and 6 sub-accounts for Dealmoon, covering themes like student deals, fashion, lifestyle, and UGC repurposing.


  • Executed a Large-Scale Influencer Seeding Campaign

Activated 80+ Gen Z-focused RedNote creators across North America, prioritizing micro-to-mid tier influencers known for high engagement and lifestyle credibility within the 18–24 age group.


  • Localized Content + Search Term Hijack

Deployed highly localized, high-frequency content around relatable keywords (e.g., “money saving”)—99% of posts under this term were created by our KOL network.


  • Seasonal Hook + UGC Loop Design

Capitalized on the back-to-school season to trigger content momentum and implemented a system of reposts, giveaways, and DM follow-ups to build retention.


The Result

4.5M+

Brand Impressions

90K+

App Downloads

500+

Gen Z Creators Posts

Other

impacts

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Other

impacts

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