We Helped AllValue Build a Multi-Brand Social Media Matrix to 4X Merchant Conversions and Boost Gen Z Visibility Across Fashion & Retail

AllValue is a cross-border e-commerce SaaS platform that enables independent brands to grow globally through its store-building, marketing, and content infrastructure. To strengthen its North American presence across Gen Z-dominant platforms like TikTok, Instagram, and RedNote, AllValue partnered with EXPANSIO to launch a full-scale social media operation for its brand portfolio—including MUE NEW YORK (fashion), SLEEKCARE (skincare), and H STUDIO (retail & fashion). Through content matrix deployment, creator seeding, and offline-driven campaign loops, AllValue achieved 4X merchant conversions and 200K+ monthly views across platforms.

AllValue is a cross-border e-commerce SaaS platform that enables independent brands to grow globally through its store-building, marketing, and content infrastructure. To strengthen its North American presence across Gen Z-dominant platforms like TikTok, Instagram, and RedNote, AllValue partnered with EXPANSIO to launch a full-scale social media operation for its brand portfolio—including MUE NEW YORK (fashion), SLEEKCARE (skincare), and H STUDIO (retail & fashion). Through content matrix deployment, creator seeding, and offline-driven campaign loops, AllValue achieved 4X merchant conversions and 200K+ monthly views across platforms.

AllValue is a cross-border e-commerce SaaS platform that enables independent brands to grow globally through its store-building, marketing, and content infrastructure. To strengthen its North American presence across Gen Z-dominant platforms like TikTok, Instagram, and RedNote, AllValue partnered with EXPANSIO to launch a full-scale social media operation for its brand portfolio—including MUE NEW YORK (fashion), SLEEKCARE (skincare), and H STUDIO (retail & fashion). Through content matrix deployment, creator seeding, and offline-driven campaign loops, AllValue achieved 4X merchant conversions and 200K+ monthly views across platforms.

year

2025

Client

AllValue

timeline

Ongoing

year

2025

Client

AllValue

timeline

Ongoing

year

2025

Client

AllValue

timeline

Ongoing

The Challenges

Low Local Visibility for B2B Incubated Brands

AllValue-backed brands lacked social recognition and struggled to engage North American Gen Z audiences.

Content-Conversion Gap for Offline Retail

Despite strong product and store offerings, there was no consistent content system to bridge exposure with in-store traffic and sales.

Fragmented Creator Strategy Across Brand Lines

Previous influencer marketing efforts were scattered, failing to create a sustained or scalable growth engine.

The Challenges

Low Local Visibility for B2B Incubated Brands

AllValue-backed brands lacked social recognition and struggled to engage North American Gen Z audiences.

Content-Conversion Gap for Offline Retail

Despite strong product and store offerings, there was no consistent content system to bridge exposure with in-store traffic and sales.

Fragmented Creator Strategy Across Brand Lines

Previous influencer marketing efforts were scattered, failing to create a sustained or scalable growth engine.

The Challenges

Low Local Visibility for B2B Incubated Brands

AllValue-backed brands lacked social recognition and struggled to engage North American Gen Z audiences.

Content-Conversion Gap for Offline Retail

Despite strong product and store offerings, there was no consistent content system to bridge exposure with in-store traffic and sales.

Fragmented Creator Strategy Across Brand Lines

Previous influencer marketing efforts were scattered, failing to create a sustained or scalable growth engine.

The Solutions

  • Launched Multi-Brand Social Media Matrix from 0 to 1

Built platform-native accounts for MUE NEW YORK, SLEEKCARE, and H STUDIO with category-specific voice, visuals, and strategy.


  • Activated Creator Seeding Across Vertical Niches

Matched each brand with micro-to-mid creators aligned to fashion, skincare, or lifestyle sectors, ensuring authenticity and resonance.


  • Designed Content Loops Tied to Retail Conversion

Synced content drops with seasonal events, store promotions, and creator activations to form a performance-driven retail funnel.


  • Boosted Discoverability Across Platforms

Integrated search-optimized copy, hashtags, and cross-platform posting strategy to lift branded search traffic across TikTok, Instagram, and RedNote.


The Result

4X

Purchase Rate

200K+

Multi-Channel Views

+320%

Branded Search

Other

impacts

 we made

Other

impacts

 we made

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