We Helped OSSC Launch a Multi-Business RedNote Matrix and Drive 300%+ GMV Growth through Online-Offline Integration

OSSC is the largest Chinese international student service brand in New York, covering housing, education, immigration, and logistics. Facing the challenge of digital fragmentation and business line siloing, OSSC partnered with EXPANSIO to launch a RedNote content matrix and full-funnel growth campaign—activating 12+ themed accounts, pairing them with major offline events, and ultimately driving 24.7M+ views, 300%+ GMV growth, and 81.6M+ exposure for a single event.

OSSC is the largest Chinese international student service brand in New York, covering housing, education, immigration, and logistics. Facing the challenge of digital fragmentation and business line siloing, OSSC partnered with EXPANSIO to launch a RedNote content matrix and full-funnel growth campaign—activating 12+ themed accounts, pairing them with major offline events, and ultimately driving 24.7M+ views, 300%+ GMV growth, and 81.6M+ exposure for a single event.

OSSC is the largest Chinese international student service brand in New York, covering housing, education, immigration, and logistics. Facing the challenge of digital fragmentation and business line siloing, OSSC partnered with EXPANSIO to launch a RedNote content matrix and full-funnel growth campaign—activating 12+ themed accounts, pairing them with major offline events, and ultimately driving 24.7M+ views, 300%+ GMV growth, and 81.6M+ exposure for a single event.

year

2024

Client

OSSC (New York Overseas Student Service Center)

timeline

3 months

year

2024

Client

OSSC (New York Overseas Student Service Center)

timeline

3 months

year

2024

Client

OSSC (New York Overseas Student Service Center)

timeline

3 months

The Challenges

Fragmented Business Lines & No Unified Content Funnel

OSSC operated across multiple service verticals but lacked a centralized content strategy to drive ecosystem-wide user journeys.

Low Visibility on RedNote & Slow Digital Growth

While OSSC had strong offline presence, its digital brand recall and new-user acquisition via RedNote were minimal.

Offline Campaigns Lacked Content Multiplication

Large-scale offline events weren’t paired with pre/post digital content strategies, leading to poor long-tail impact.

The Challenges

Fragmented Business Lines & No Unified Content Funnel

OSSC operated across multiple service verticals but lacked a centralized content strategy to drive ecosystem-wide user journeys.

Low Visibility on RedNote & Slow Digital Growth

While OSSC had strong offline presence, its digital brand recall and new-user acquisition via RedNote were minimal.

Offline Campaigns Lacked Content Multiplication

Large-scale offline events weren’t paired with pre/post digital content strategies, leading to poor long-tail impact.

The Challenges

Fragmented Business Lines & No Unified Content Funnel

OSSC operated across multiple service verticals but lacked a centralized content strategy to drive ecosystem-wide user journeys.

Low Visibility on RedNote & Slow Digital Growth

While OSSC had strong offline presence, its digital brand recall and new-user acquisition via RedNote were minimal.

Offline Campaigns Lacked Content Multiplication

Large-scale offline events weren’t paired with pre/post digital content strategies, leading to poor long-tail impact.

The Solutions

  • Built 12-Account RedNote Matrix from 0 to 1

Created content-native accounts covering verticals like housing, education, logistics, media, and lifestyle—each with customized tone and posting rhythm.


  • Integrated Events + Content for Funnel-Led Activation

Launched event-focused RedNote accounts and synced content seeding with OSSC’s major offline campaigns (e.g. Mid-Autumn Cruise), building full-funnel from pre-buzz to post-event recall.


  • Segmented Creator Seeding + UGC Engine

Activated creators for each business track, combined with UGC repost loops, scenario-based keywords, and community-driven storytelling.


  • Connected Ecosystem for Shared Data & Growth

Unified content data, drove cross-account synergy, and enabled a multi-brand, multi-touchpoint content ecosystem.


The Result

24.7M+

Social Media Views

300%+

GMV Growth

1,000+

Offline Attendees

Other

impacts

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Other

impacts

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